I built the piece around the bracket motif already present in their logo, using it as a frame that opens up to reveal the wordmark, flipping from white to their signature cobalt blue mid-transition to echo that shift in intensity you feel partway through a class. What I learnt was mostly about restraint: my instinct was to keep adding movement, but the brand's strength is in how minimal and confident it already is, so a lot of the process became about stripping things back and trusting a clean flip and a well-timed reveal to carry the energy instead of relying on excess.